The All in One Fitness Management Platform Built for the Pros.
A fully customizable platform for coaches, gyms and studios — built around your workflow, your brand and the way you serve people.
A clean, customizable system for modern coaching businesses, gyms and studios.
Replace disconnected booking, workout, nutrition and member-management tools with one branded experience your clients, members and staff can use every day.
Progress intelligence
Turn client activity into clear progress signals across nutrition, movement, consistency and recovery — all presented inside your branded experience.
Signature metricAI Coach
Give every client timely, personalized guidance grounded in their goals, activity and progress — with human coaches still in control.
Hybrid AINutrition intelligence
Macro targets, meal plans, a smart meal generator, and AI food recognition — snap a plate and log the macros.
PremiumTraining & programming
A 6,600-exercise library with muscle maps, a drag-simple program builder, and a guided client workout player.
Scheduling
A shared calendar for training sessions and consultations — in-person with maps, or virtual over video, with a full session lifecycle.
Facility CRM & check-in
Members check in by QR at the front desk; you get a live board, a member directory, memberships and visit history.
Facility-readyCoaching intelligence you can see.
Progress intelligence
One number across nutrition, activity, consistency and recovery — with the next thing to fix.
Macros & meal AI
Targets, meal plans, and a photo you snap that logs the macros for you.
QR check-in
Members check in at the front desk; you get a live board and a full CRM.
Your brand stays front and center. We handle the platform underneath.
We built the infrastructure so you can focus on the brand, community and client outcomes that make your business different. Your customers see your experience; we keep the technology dependable behind the scenes.
- One system instead of five subscriptions — coaches stop paying the "app tax."
- Client-facing and back-office in the same product — the plan, the check-in, and the invoice.
- A data model designed for outcomes, surfaced as the Progress intelligence.
- White-label from day one: your logo, your colors, your domain.
Built for coaches, gyms and studios ready for software that works their way.
Independent coaches
Give clients and members a polished app under your brand while coaches and staff manage programs, attendance, messaging and payments from one place.
Gyms & studios
Run check-in, memberships, billing, scheduling, coaching and member communication under your own brand, app name and domain.
Multi-location operators
Roll out a consistent member and staff experience across locations, with flexible configuration for each facility and one platform to manage them all.
Give your coaching business or facility a better way to operate and grow.
See how your own branded client, member and staff experience could look — then choose the features, branding and rollout that fit your business.
Show the product. Sell the possibility.
These are real screens from the platform — member nutrition, workout programming and the staff dashboard — ready to be presented under your coaching, gym or studio brand.
Find the right fit for your business.
Tell us about your coaching business, gym or studio. We will show you what can be customized and how to get started.
The operating system for modern fitness businesses.
Bring the member app, coach workspace and facility operations into one connected platform built around the way your business actually works.
One system. Three connected experiences.
The platform is organized around the people who make a fitness business work — members, coaches and operators.
Experience
Branded profiles, plans, workouts, nutrition, scheduling and progress in one place your clients want to use.
Delivery
Build programs, review adherence, message clients and turn your method into a repeatable service.
Control
See attendance, memberships, billing, CRM and multi-location activity without stitching together tools.
Member activity → coach decisions → operational visibility → better retention
Everything your team needs to deliver a complete fitness experience.
Vetta connects the member-facing app and the operational tools behind it, so coaches, front-desk teams and owners work from one system.
Member experience
Branded profiles, plans, workouts, nutrition guidance, progress tracking, messaging and scheduling in one polished app.
Coach workspace
Build programs, review adherence, manage sessions, communicate with clients and act on useful progress signals.
Facility operations
Run check-in, memberships, CRM, billing and multi-location workflows without stitching together separate tools.
Progress intelligence
A single 1–100 score across four pillars — Nutrition, Activity, Consistency, Recovery — with a plain-language insight naming the one thing to fix next. The more a client logs, the sharper it gets.
AI Coach
Grounded in the client's targets, remaining calories and protein, weight trend and workouts. A built-in rule-based coach works instantly; connect a model for full conversational coaching. Guardrailed to stay in scope — never medical advice.
Nutrition & macros
Personalized calorie and macro targets, coach-built meal plans, a food database, a smart meal generator ("what can I make?"), and AI food-photo recognition that estimates macros from a picture.
Training & programming
A 6,600+ exercise library with animated muscle maps, a program builder with sets/reps/RPE, and a guided workout player that logs every set and links training days to nutrition.
Scheduling & sessions
A home-screen calendar of training and consultations, colored by status. In-person sessions show a map; virtual sessions open video. Full lifecycle: request → confirm → start → complete → client acknowledge.
Facility CRM & check-in
Members present a QR code; a coach scans it on any device. A live "checked-in today" board, a searchable member directory, membership tiers, home address, DOB and visit history — the front desk and the back office in one.
Billing & payments
Cards on file via Stripe, reusable for subscriptions and future purchases. Coaches can charge a saved card off-session. Card data never touches the app — only brand, last 4 and expiry are ever shown.
Progress analytics
Trend charts for weight, body-fat and lean mass, stat tiles for calories, protein, steps and adherence, and insights comparing the last two weeks to the two before.
Genetic testing
An integrated NutriGenomix storefront — clients order DNA-based nutrition panels; coaches fulfill kits and upload results, all inside the platform.
Health sync & messaging
Apple Health and Google Health Connect feed steps and metrics automatically. Secure coach–client messaging keeps the conversation in one place.
Build the right operating model for your business.
Tell us how your team works today and we will map the modules, roles and workflows that make sense for your next stage.
AI-powered where it matters. Reliable everywhere else.
Vetta combines structured fitness data, practical automation and optional AI models into a secure foundation your team can trust and explain.
AI coaching
Useful guidance grounded in goals, logs and progress.
Connected data
One outcome model across nutrition, training and recovery.
Secure by design
Payments, sessions and integrations built for trust.
Four layers working together.
Technology is only useful when it makes the product more dependable, more actionable and easier for your team to operate.
Intelligence layer
Rules, language models and vision tools turn logs and photos into useful next steps with human review in the loop.
Fitness data layer
Nutrition, training, recovery, attendance and payments connect around outcomes instead of isolated records.
Application layer
Member apps, coach consoles and facility tools share the same source of truth and permissions model.
Trust layer
Edge delivery, token-based sessions and Stripe-hosted payments reduce operational and security overhead.
AI where it helps. Human judgment where it matters.
The platform combines reliable product logic, structured fitness data and optional language or vision models so your team gets useful automation without giving up control.
AI coaching layer
Rule-based coaching works immediately from targets, logs and workout data. When enabled, language models add natural conversation while guardrails keep responses in scope.
Vision and food AI
Food-photo recognition and meal assistance turn everyday inputs into structured nutrition data that coaches can review, correct and use.
Connected data foundation
Nutrition, training, recovery, check-ins and payments stay connected so insights are based on the complete member journey, not isolated events.
Secure infrastructure
Serverless edge compute, distributed SQL, token-based sessions and Stripe-hosted payment data keep the platform fast and reduce operational overhead.
Integration-ready
Connect payments, tax, email, wearables, genetics and secure video without forcing your team to manage a collection of disconnected products.
White-label architecture
Each branded instance can carry its own identity, domain, pricing and workflow while running on a maintained platform foundation.
Hybrid AI
Every AI feature works out of the box with a deterministic, rule-based engine — then upgrades to a full language or vision model when enabled. No feature ever "breaks" waiting on a model, and coaches keep human review in the loop.
Outcome data model
Logged nutrition, training, wellness and check-ins roll up into the Progress intelligence and progress analytics. The schema is designed around outcomes, not just storage.
Security & privacy
Payments run through Stripe — full card numbers and security codes are never stored, by us or anyone. Sessions are token-based, resets are single-use and time-boxed, and the platform is built to GDPR-aware standards.
Edge architecture
Serverless compute and a distributed SQL database run close to every user, so the app is quick whether a client is across town or across the country. No servers for a coach or facility to manage.
Integrations
Stripe for payments and tax, Resend for transactional email, Apple Health & Google Health Connect for wearables, NutriGenomix for genetics, and secure video for virtual sessions.
Multi-brand by design
The same platform runs many independent, branded instances — the foundation of our white-label program. Your data, your look, your domain, one maintained codebase.
Make your technology foundation an advantage.
Bring your requirements, integrations and security questions. We will outline the right architecture and a practical path to launch.
Put your name on a platform built to grow with your brand.
Launch a polished coaching, gym or studio app with your identity, your domain and your member relationship — while we maintain the technology underneath.
Everything your members see can feel like you.
White-label is more than placing a logo on a screen. It is a consistent identity across the app, console, domain, plans and member journey.
Your promise, delivered in your own environment.
We provide the maintained product foundation. You decide how it is positioned, packaged and experienced by your clients or members.
Everything you need to make the app unmistakably yours.
Your identity
Your logo, brand colors, app name and custom domain across the coach console and client app.
Your pricing
Set your own membership tiers and prices. Payments flow through your Stripe account.
Full feature set
Nutrition, training, AI Coach, scheduling, facility check-in, CRM and billing — the complete platform.
Facility tools
QR member check-in, live floor board and CRM — ideal for gyms and studios scaling multiple locations.
We handle the tech
Hosting, updates, security and uptime are ours. No engineers, no servers, no maintenance on your side.
Roadmap access
New capabilities land in your instance as they ship. Partners help shape what we build next.
From your first conversation to launch day.
Discovery
We learn your business — coaching model, facilities, membership structure and brand — and confirm fit.
Configure & brand
We stand up your branded instance: identity, domain, tiers, pricing and the modules you want on.
Onboard
We migrate or set up your coaches and members, and train your team on the console.
Launch & grow
You go live under your own name. We handle the platform; you focus on clients and members.
Let’s build the right version of your app.
Tell us about your clients, locations, members and workflow. We will map out the right brand, features, rollout and commercial model for your business.
- Independent coaches, studios, gyms and multi-location operators.
- Development and integration partnerships welcome.
- No obligation — we'll tell you honestly if it's a fit.
Spend less time managing systems. More time coaching people.
Give clients and members a premium app while your team runs programs, attendance, messaging, payments and daily operations from one clear workspace.
A stronger experience for clients, members and staff.
Use the same platform to deliver coaching outcomes and run the business behind them.
Launch programs faster
Turn your coaching method into repeatable nutrition, training and accountability journeys.
Keep clients engaged
Give clients a clear place to see what to do next, log progress and stay connected to their coach.
Operate with clarity
See attendance, adherence, conversations, payments and member status without switching systems.
Everything a client touches, and everything you run behind it.
Build a plan, program a week of training, confirm a session, check a member in, and take a payment — without leaving Vetta.
- Client profiles with body-comp, macros and calculated targets.
- Meal plans, the food database, and AI-assisted logging.
- Program builder and a guided client workout player.
- Scheduling, video consults and the Progress intelligence.
- Facility check-in, CRM and cards on file for billing.
- Coach status, notifications and secure messaging.
Give clients the right level.
The essentials so every client has a home in the app.
- Plan & macro targets
- Progress logging
- Coach updates
The full client experience with AI and intelligence.
- AI Coach & Progress intelligence
- Meal generator & food AI
- Analytics & 1 consult / mo
- Genetic testing access
Everything, plus live coaching and priority access.
- Everything in Premium
- Coach's Corner & messaging
- Unlimited priority booking
- Vitamins & expanded recipes
Prices shown are the platform defaults — you set your own on a white-label instance.
Ready for software that works for your coaching business or facility?
Request access and we'll get you set up.
Clear costs. Flexible growth.
Start with coach access, add client memberships, or talk with us about facility and white-label terms that fit your business.
Pricing follows the way you grow.
Start with the core coach workspace, add client experiences, or scope a branded facility environment.
Start lean
Use the full coach console and build a client base without a large upfront software commitment.
View coach plansAdd the experience
Choose the member features, intelligence and communication tools that match your service model.
View client ratesMake it yours
Talk through locations, branding, workflows and commercial terms for a gym, studio or white-label deployment.
Full coach console. Cancel anytime.
- Unlimited clients
- All coaching modules
- Facility check-in & CRM
Two months free versus monthly.
- Everything in Monthly
- Priority support
- Locked-in rate
Essentials for every client.
- Plan, macros, logging
AI + intelligence.
- AI Coach, Score, food AI
The complete experience.
- Live coaching & messaging
Custom pricing for gyms, studios and multi-location brands.
Your brand, your domain, your workflow — configured to your coaching business or facility. Let's scope it together.
Help make better fitness software possible.
Contributions help us continue building Vetta — an all-in-one fitness management platform for coaches, gyms and studios.
Support the product without buying ownership.
Your contribution supports product development, infrastructure, AI capabilities, integrations and the continued build-out of tools that help fitness professionals serve their clients and members.
Important information
This is a voluntary, one-time, non-equity contribution. It does not purchase ownership, shares, interest, dividends, repayment, tax deductions or any promised financial return. Contributions are processed securely through Stripe.
Every amount helps move the platform forward.
Contributions are handled by Stripe.
Payment details are entered on Stripe's hosted checkout page. Vetta does not handle or store full card numbers.
Altitude Fitness Technologies builds the software the industry actually needs.
From the gym floor to the codebase.
Altitude Fitness Technologies is the technology arm of Altitude Fitness Management Group — a company that runs two sides of the industry: gym management and consulting for facilities, and an elite personal-training service that pairs trainers with clients.
We built Vetta because the tools on the market didn't fit how real coaching businesses operate. So we made the platform we wanted — then opened it up for other coaches and facilities to run under their own brand.
Altitude Fitness Technologies
Mission
Give every coach and facility enterprise-grade technology, elevated to their brand and priced to their size.
What we build
Vetta — the coaching platform — plus the white-label program and custom development for partners.
How we operate
Privacy-first, outcome-driven, and honest about fit. We'd rather earn a partner than close a deal.
Let's build something that reaches higher.
Coaches, gym owners, studio operators and multi-location teams — we'd love to hear from you.
Let's talk.
Whether you are a coach, run a gym or studio, or manage multiple locations, tell us how your team works and we will show you what can be customized.
Company
Altitude Fitness Technologies
A division of Altitude Fitness Management Group